Marketing agility, resilience capability, and financial performance during COVID-19 pandemic: The moderating role of firm age

Charan Bhattrai, Min Prasad Bhandari, Jing Zhou, Young-Ah Kim

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2 Sep 2022
EventBritish Academy of Management Conference 2022 - University of Manchester, Manchester, United Kingdom
Duration: 31 Aug 20222 Sep 2022


ConferenceBritish Academy of Management Conference 2022
Abbreviated titleBAM2022
Country/TerritoryUnited Kingdom
Internet address

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