‘Merger acquisition strategy and the importance of aligning brand values’

David Norris

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationUniversity of Aberdeen
Publication statusPublished - 2008

Cite this

Norris, D. (2008). ‘Merger acquisition strategy and the importance of aligning brand values’. In Academy of Marketing Conference