Marcus Diamond, Michael O'Malley, Caroline Wroe, Natasha Newell

Research output: Other contribution


#Options is a designed A/V mechanism that partnerships with the NHS to widen participation, promote awareness and provide clearer understanding of new Government legislation ‘Opt Out’ (relating to Organ Donation). Diamond’s research considers innovative design practice and thinking, promoting complementary solutions to enrich delivery of publication, application and distribution of medical information and healthcare. Diamond’s research is proposing tangible design solutions to enable understanding across differing sectors. #Options enables gathering of socio-data more effectively (on-site/remotely); adoptive good practice/s (local-regional-national) and implementation of a universal language for a wide-ranging, cross-culture audience. This research also builds upon the previous established study #Conversation.
Original languageEnglish
Publication statusPublished - 2020

Bibliographical note

Preparation of submission as a paper. Current target Journals: Resuscitation, Nephrology, Dialysis and Transplantation, BMJ Open and BCM Nephrology.


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