As catastrophic as the pandemic has been for the tourism industry, it is also an opportunity to rethink tourism strategies and reset priorities. Post-Covid, there will doubtless be a push to entice foreign visitors back to the UK as well as encourage Britons to continue holidaying at home. But should we continue doing what we’ve always done? Do we need to keep promoting London? Edinburgh? Bath? Brighton? Bristol? Or Cardiff?
|Media of output
|Published - 3 Mar 2022