Revolutionising the Tourism Industry: The Role of Innovative Technologies in Enhancing Tourist Experiences

Ishamuddin Mustapha, Nohman Khan, Muhammad Imran Qureshi, Huma Sikandar, Dimas Nu’man

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This article discusses how innovative technologies, such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and big data analytics, have impacted the tourism industry. It explains how these technologies promote destinations, enhance the tourist experience, and drive revenue growth. The study explores the opportunities and challenges presented by these technologies and their potential to transform the tourism industry. The research methodology section explains that the authors conducted a scoping procedure to identify relevant articles related to innovative technologies and the tourism industry. The article concludes that innovative technologies transform how tourists interact with destinations, and their impact defines the tourism industry’s future. It also highlights that digital technologies are being used to promote sustainable tourism practices and provide personalised and engaging travel experiences.

Original languageEnglish
Title of host publicationInnovative Technologies for Enhancing Experiences and Engagement
EditorsAzman Ismail, Fatin Nur Zulkipli, Rahimah Mahat, Mohd Amran Mohd Daril, Andreas Öchsner
PublisherSpringer, Cham.
Pages79-86
Number of pages8
ISBN (Electronic)9783031555589
ISBN (Print)9783031555572
DOIs
Publication statusPublished - 26 Apr 2024

Publication series

NameSpringerBriefs in Applied Sciences and Technology
VolumePart F2588
ISSN (Print)2191-530X
ISSN (Electronic)2191-5318

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

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