Abstract
This article discusses how innovative technologies, such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and big data analytics, have impacted the tourism industry. It explains how these technologies promote destinations, enhance the tourist experience, and drive revenue growth. The study explores the opportunities and challenges presented by these technologies and their potential to transform the tourism industry. The research methodology section explains that the authors conducted a scoping procedure to identify relevant articles related to innovative technologies and the tourism industry. The article concludes that innovative technologies transform how tourists interact with destinations, and their impact defines the tourism industry’s future. It also highlights that digital technologies are being used to promote sustainable tourism practices and provide personalised and engaging travel experiences.
Original language | English |
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Title of host publication | Innovative Technologies for Enhancing Experiences and Engagement |
Editors | Azman Ismail, Fatin Nur Zulkipli, Rahimah Mahat, Mohd Amran Mohd Daril, Andreas Öchsner |
Publisher | Springer, Cham. |
Pages | 79-86 |
Number of pages | 8 |
ISBN (Electronic) | 9783031555589 |
ISBN (Print) | 9783031555572 |
DOIs | |
Publication status | Published - 26 Apr 2024 |
Publication series
Name | SpringerBriefs in Applied Sciences and Technology |
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Volume | Part F2588 |
ISSN (Print) | 2191-530X |
ISSN (Electronic) | 2191-5318 |
Bibliographical note
Publisher Copyright:© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.