Role of Sundarbans bagh bidhwa entrepreneurs in tourism

Jakia Rajoana, Professor Gunjan Saxena

Research output: Contribution to journalArticlepeer-review


This study sheds light on the role bagh bidhwa (tiger widow) entrepreneurs play in engendering sustainable rural tourism in the Sundarbans area of Bangladesh. According to the data collected in 2017 by author from the Bangladesh Forest Department, an average of twenty individuals are killed by tigers every year. Drawing upon research on empowerment and entrepreneurial marketing, we discuss how, despite the stigma of widowhood and their divorced status, the women entrepreneurs' stories shed light on their resilience and business acumen. We contribute to existing studies on gender by both theorising and empirically demonstrating how bagh bidhwa entrepreneurs experience and address their othered status interlinked with and exacerbated by other poverty-related problems in the region.
Original languageEnglish
Article number103486
Number of pages15
JournalAnnals of Tourism Research
Early online date19 Sept 2022
Publication statusPublished - 1 Nov 2022

Bibliographical note

Funding Information:
This research results from Dr. Rajoana's Ph.D. at Hull entitled ‘Contribution of Sundarbans women entrepreneurs to sustainable rural tourism development: Bangladesh based study on different dimensions of empowerment and entrepreneurial marketing strategies. We thank three anonymous reviewers for their valuable comments which have improved the quality of disucssion.

Publisher Copyright:
© 2022 Elsevier Ltd


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