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Service quality in multichannel fashion retailing: an exploratory study
Elena Patten
, Wilson Ozuem
, Kerry Howell
TUIBS Management
Research output
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Contribution to journal
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Article
›
peer-review
273
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Keyphrases
Quality of Service
100%
Multi-channel
100%
Fashion Retailing
100%
Multichannel Services
33%
Design Methodology
16%
Behavior Change
16%
Positivism
16%
Depth Interviews
16%
Electronic Commerce
16%
Retailers
16%
Retail
16%
Purchasing Process
16%
Retail Channels
16%
Changing Consumer Behavior
16%
Multichannel Retailers
16%
Consumer Buying Behaviour
16%
Focus Group Participant
16%
Interpretivist
16%
Objectivist
16%
Multiple Realities
16%
Dualist
16%
Social Influence Theory
16%
Ethnographic Methods
16%
Constructivist Epistemology
16%
Economics, Econometrics and Finance
Consumer Attitude
100%
Commerce
100%
Social Influence
100%
Social Sciences
Focus Group
100%
In-Depth Interview
50%
Consumer Behavior
50%
Social Influence
50%