Social media data

Shani Burke, Andrew McNeill

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter explains how social media data can be gathered for use in psychological research. It considers four current prominent social media platforms (Facebook, Twitter, YouTube and Instagram) and shows how to gather data from each. The strengths and limitations of using data from each are discussed. The chapter also provides examples of research studies that have used data from each platform to show you how you might use such data for your own research purposes. The challenges of gathering and using social media data along with some relevant ethical issues are discussed at the close of the chapter.
Original languageEnglish
Title of host publicationAnalysing Qualitative Data in Psychology
EditorsAdrian Coyle, Evanthia Lyons
PublisherSAGE Publications Ltd
ISBN (Print)9781529702101, 9781529702095
Publication statusPublished - Mar 2021

Cite this