Abstract
Culture influences women entrepreneurs which impacts women's involvement in businesses, specifically in one of the promising areas i.e., health care industries, especially in emerging economies. Hence, the most straightforward possible unit of research for understanding the less involvement of women entrepreneurs is based on the experience of a group of people. A qualitative research strategy is suitable for exploratory studies. Therefore, semi-structured interview technique is used for data collection. The present study’s target population comprises of 10 women entrepreneurs of ageing care centres in Klang Valley, Malaysia. The fusion of phenomenology with the case study method could be sufficient for the researcher to understand why the aged care industry is called the next entrepreneurial frontier for women entrepreneurs. This implicates a promising business venture that fits the personality attributes of women such as soft and caring nature, politeness, empathy, and patience and at the same time matches the needs of the aged care industry. Despite less involvement of women entrepreneurs in the care centre business, women's entry into this type of business will open a new horizon as the aged care industry has immense potential for women's entrepreneurship.
| Original language | English |
|---|---|
| Title of host publication | Women in Entrepreneurship and Family Businesses |
| Subtitle of host publication | Methodological Insights to Advance Research |
| Editors | Helle Neergaard, Naomi Birdthistle |
| Publisher | Edward Elgar Publishing Ltd. |
| Chapter | 4 |
| Pages | 55 |
| Number of pages | 83 |
| ISBN (Electronic) | 9781800376427 |
| ISBN (Print) | 9781800376410 |
| Publication status | Published - 19 May 2025 |