The effect of text and background colour on visual search of Web pages

Usability and visual impact in Web pages are not necessarily compatible ideals. This paper investigates the effect of colour on the presentation of information in a navigation bar, and aims to contribute towards design guidelines for the use of colour on the Web. We studied the effect of the combination of text and background colour on visual search performance and subjective preference. Twenty-nine participants carried out a visual search task using mock Web pages. Analysis showed that higher contrasts between text and background colour led to faster searching and were rated more favourably. The results are discussed in terms of visual search processes and design recommendations are given.