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The Role of Big Data Analytics in Manufacturing Agility and Performance: Moderation–Mediation Analysis of Organizational Creativity and of the Involvement of Customers as Data Analysts

  • Usama Awan
  • , Sabeen Bhatti
  • , Saqib Shamim
  • , Zaheer Khan
  • , Pervaiz Akhtar
  • , Maria E Balta

Research output: Contribution to journalArticlepeer-review

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