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The Role of Culture in Sports Sponsorship: an update
Sara Keshkar
, Ian Lawrence
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peer-review
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Keyphrases
Role of Culture
100%
Sport Events
100%
Sport Sponsorship
100%
Brand Awareness
50%
Hospitality
50%
Marketing Effort
50%
Marketing Platform
50%
Marketing Mix
50%
Economics, Econometrics and Finance
Marketing Management
100%
Social Sciences
Sport Event
100%