The role of local perceptions in the marketing of rural areas

Keyphrases

• Rural Areas 100%
• Business Owners 100%
• Local Perceptions 100%
• Lived Experience 50%
• Social Factors 50%
• Local Community 50%
• Northumbrian 50%
• Approaches Comparison 50%
• Expert Interviews 50%
• Secondary Data Sources 50%
• Interaction Model 50%
• Valuable Insight 50%
• Rural Economy 50%
• Social Influence 50%
• In-migrants 50%
• Communication Model 50%
• Place Reputation 50%
• Regional Development Agencies 50%
• Rural Counties 50%
• Tourism Development 50%
• Data Scientist 50%
• Economic Influence 50%
• Place Identity 50%
• Place Perception 50%
• Rural Business 50%
• Marketing Communication 50%
• Integrated Marketing Communications 50%
• Marketing Rhetoric 50%
• Tourists 50%

Economics, Econometrics and Finance

• Marketing Communications 100%
• Rural Economy 50%
• Regional Development 50%

Social Sciences

• Regional Development 50%