This chapter charts the multifaceted relationship between Madonna and cultural studies, extending current theories on appropriation and adaptation to reconsider her relationship to gay and queer culture. From textual readings to audience reception, her complexity in terms of resistance, activism and transgression offers new insight into strategies around relational engagement. With a focus on Truth or Dare (1991, dir. Alek Keshishian), alongside music videos such as ballroom culture tribute Vogue (1990, dir. David Fincher) and Deeper and Deeper (1992, dir. Bobby Woods) - Madonna’s screen presence aligns herself with New York City subcultures, East Village aesthetics and the AIDS epidemic.
|Title of host publication||Pop Stars on Film|
|Subtitle of host publication||Popular Culture in a Global Market|
|Editors||Kirsty Fairclough, Jason Wood|
|Publication status||Published - 23 Feb 2023|