Towards a framework for innovation orientation within business and management studies: a systematic review and paths for future research

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Abstract

Purpose
The innovation orientation theory has emerged within the literature in the last 40 years particular within the development of other strategic orientations, but the bulk of seminal literature in the area has been developed in the past 11 years. The purpose of this paper is to revisit the concept innovation orientation in the light of recent research.
Design/methodology/approach
This paper presents a systematic review of this literature, covering 74 scholarly articles published between 1982 and 2017.
Findings
Innovation orientation is a sub-construct positioned within the wider field of innovation and relates to an innovation-based strategic orientation, where orientation is used to describe the overall dominant approach that represents an organisation’s competitive posture and strategic focus. It is a multifaceted construct that includes a range of core common variables innovation culture, competition-based understanding, organisational flexibility and specific capital and knowledge capabilities and is particular relevant for that managers and executives to understand how to manage innovation at the firm level. Literature also reports links between innovation orientation and organisational performance.
Originality/value
On the basis of these analyses, a comprehensive innovation orientation framework is developed including key antecedents and key outcomes in terms of performance enhancement and capabilities development. Suggestions for future research are also presented.
Original languageEnglish
Pages (from-to)123-144
Number of pages22
JournalJournal of Organizational Change Management
Volume32
Issue number1
Early online date31 Jan 2019
DOIs
Publication statusPublished - 11 Feb 2019

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