Understanding consumer engagement and brand evangelism intentions in online brand communities: age, gender, and brand number as moderators

Min Prasad Bhandari, Charan Bhattrai

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 1 Sep 2022
EventBritish Academy of Management Conference 2022 - University of Manchester, Manchester, United Kingdom
Duration: 31 Aug 20222 Sep 2022
https://www.bam.ac.uk/events-landing/conference.html

Conference

ConferenceBritish Academy of Management Conference 2022
Abbreviated titleBAM2022
Country/TerritoryUnited Kingdom
CityManchester
Period31/08/222/09/22
Internet address

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