Understanding consumer engagement and brand evangelism intentions in online brand communities: age, gender, and brand number as moderators

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Sept 2022
Event	British Academy of Management Conference 2022 - University of Manchester, Manchester, United Kingdom Duration: 31 Aug 2022 → 2 Sept 2022 https://www.bam.ac.uk/events-landing/conference.html

Conference	British Academy of Management Conference 2022
Abbreviated title	BAM2022
Country/Territory	United Kingdom
City	Manchester
Period	31/08/22 → 2/09/22
Internet address	https://www.bam.ac.uk/events-landing/conference.html

Cite this

@conference{79c969630a424d8faa4ecc895ac4d515,

title = "Understanding consumer engagement and brand evangelism intentions in online brand communities: age, gender, and brand number as moderators",

author = "Bhandari, {Min Prasad} and Charan Bhattrai",

year = "2022",

month = sep,

day = "1",

language = "English",

note = "British Academy of Management Conference 2022, BAM2022 ; Conference date: 31-08-2022 Through 02-09-2022",

url = "https://www.bam.ac.uk/events-landing/conference.html",

}