TY - JOUR
T1 - Using business model tools in entrepreneurial start-ups: insights and inconsistencies
AU - Lichy, Jessica
AU - Zhai, Yuan
AU - Ang’awa, William
PY - 2024/7/31
Y1 - 2024/7/31
N2 - Business Model (BM) tools are essential for start-ups to innovate and succeed, however, there is a gap between academic research and real-world application. Our study explores how start-ups use BM tools, using case studies and interviews with founders. We found two main patterns: Reactive Iteration, where start-ups use BM tools selectively in response to specific needs, and Adaptive Training, where hands-on mentor-led learning is preferred over theoretical models. Start-ups often focus on product development first, causing inconsistencies in their use of BM tools. Our research highlights the need to adapt BM tools to the practical realities of start-ups, ensuring they are both conceptually rigorous and practically relevant. This adaptation is key to helping entrepreneurs effectively use BM tools for innovation and growth.
AB - Business Model (BM) tools are essential for start-ups to innovate and succeed, however, there is a gap between academic research and real-world application. Our study explores how start-ups use BM tools, using case studies and interviews with founders. We found two main patterns: Reactive Iteration, where start-ups use BM tools selectively in response to specific needs, and Adaptive Training, where hands-on mentor-led learning is preferred over theoretical models. Start-ups often focus on product development first, causing inconsistencies in their use of BM tools. Our research highlights the need to adapt BM tools to the practical realities of start-ups, ensuring they are both conceptually rigorous and practically relevant. This adaptation is key to helping entrepreneurs effectively use BM tools for innovation and growth.
U2 - 10.1080/08276331.2024.2380554
DO - 10.1080/08276331.2024.2380554
M3 - Article
SN - 0827-6331
SP - 1
EP - 33
JO - Journal of Small Business and Entrepreneurship
JF - Journal of Small Business and Entrepreneurship
ER -