Virtual Catwalk Application

Lynne Hugill (Other), David Reay, Terry McStea (Other), Shaun Allan (Developer)

Research output: Non-textual formSoftware


The aim of this project was to bring together academics and specialists from the creative digital sector including clothing designers and manufacturers to create a new digital platform. The platform would enable the showcasing of clothing products using 3D design tools, advanced manufacturing tools, and the use of virtual and augmented reality. Making this technology accessible to smaller-scale regional companies on a co-developed platform which could enhance their capability and could re-energise the local industry, enabling the North East to compete on a global scale.

The final outcome of the project was a ‘Virtual Fashion Catwalk’ application, which used augmented reality to visualise fashion and product ranges.
The application allows users to view products from a range of North East companies and uses augmented reality. Products can be viewed on a mobile device and be displayed as if in the users environment.

Virtual Fashion Catwalk is a project outcome of the ‘Creative Fuse North East’ innovation pilots, involving the collaboration with universities and the regions industries during 2018. Creative Fuse North East was delivered through a truly unique partnership between the North East’s five universities – Newcastle, Durham, Northumbria, Sunderland and Teesside. Academics working alongside industry, cultural organisations, charities and the public sector, to explore how creative, digital and IT firms can have a sustainable future in the region adding value to the region’s broader employment base.
Original languageEnglish
Media of outputOnline
Publication statusPublished - 2018
EventThe Creative Fuse Conference: Interactions Gallery showing Creative Fuse pilot projects - The Discovery Museum, Newcastle, United Kingdom
Duration: 10 Jul 201811 Jul 2018


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