Abstract
This chapter presents the views of 1,001 United States (US) sports fans, collected via an online survey from May 2021 to June 2021, towards the increasing presence of US-based athlete activism inside sports arenas and communicated via social media platforms like Twitter, Facebook, and Instagram. Two-thirds (65%) supported an athlete's right to use their high-profile position to draw attention to a social or political issue or cause, whilst one-third (35%) did not support such actions. The chapter concludes by outlining that as various forms of social and political activism are being used by a growing number of prominent US-based athletes, sports fans are increasingly having to assess the impact this has on their experience of following particular athletes and teams in the US.
| Original language | English |
|---|---|
| Title of host publication | Social Media In Sport |
| Subtitle of host publication | Evidence Based Insights |
| Editors | Gashaw Abeza, Jimmy Sanderson |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | 3 |
| Pages | 30-47 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781003455103 |
| ISBN (Print) | 9781032595375 |
| Publication status | Published - 5 Dec 2023 |