Original language | English |
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Pages (from-to) | 607-624 |
Number of pages | 17 |
Journal | Journal of Marketing Management |
Volume | 29 |
Issue number | 5/6 |
Publication status | Published - 2013 |
Web-Based Forums and Metaphysical Branding’,
S Oakes, Noel Dennis, H Oakes
Research output: Contribution to journal › Article › peer-review