What is our unique selling point?

At the Trauma Care conference that took place in Telford in May 2010, Matt Capsey, Senior Lecturer of Paramedic Science at Teeside University, presented a very interesting discussion, titled ‘Paramedics—what is our unique selling point?’. Here, he discusses this in more detail, arguing that paramedics must develop a stronger sense of identity and value the unique contribution they bring to patient care. He presents a view that if paramedics value their unique skills, then they can contribute to wider healthcare practice—but without a strong sense of professional identity, their voice may be sidelined in future developments.